Lance Armstrong may be 17 minutes behind the leaders in the Tour de France this summer, but that is ok with me, because he is stepping up to lead the charge for the Nissan Leaf. Not long ago, Lance was named the official spokesperson for the electric car, and now he stars in their new commercial about the clean design of the car.
While this may just be another paycheck for the cycling superstar, he is also set to be the first recipient of a Leaf and genuinly seems dedicated to the cause. More celebrities are standing up for causes they care about, and in a culture that is always trying to find the best deal, this is one way that alternative forms of transportation and renewable energy are going to take hold. Next time you see you see Matt Damon or Brad Pitt driving around in a sporty Tesla Roadster, don’t think about the $100K that they dropped to get the car, but the service they are doing to promote a cleaner driving experience for us all.
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Lance Leads the Leaf Electric Car Charge |
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